Have old fashioned appicants disappeared? Do you still get the guy calling to say "please register me, I've just started to look"?
We've got some fascinating figures on this from across our 1200 member branches.
Since 1st August:
209,000 Applicant Registrations
105,000 of which have made one or more viewing appointments
Of that 105,000, over 90% booked a viewing at registration time.
So, that means that almost all of the viewings were made with applicants that didn't bother to register until they saw something that interested them enough to book an appointment!
So, where are they finding information on the properties they decide to view.
We started to look at enquiry sources. That's not an easy set of stats to analyse in Expert Agent as each branch can change their own enquiry & status prompts. So, this isn't accurate.
4% of the 209,000 applicants are recorded with source "Rightmove".
9% show source as "Our Web Site" or similar.
2% show sources that include Zoople, Prime Location, Find a Property or Other National Portals.
Amazingly, 44% are set to "Not Known" or "I forgot to ask"
29% don't have an email address recorded.
36% don't have a mobile number.
Conclusions? Difficult with such diverse members all operating in a different way. We're surprised that the enquiries from "own sites" is so much higher than Rightmove. However, Rightmove visitors that request full details on an Expert Agent hosted property get redirected to the member's own website so maybe this skews the figures.
If you want to see how your business compares with the national average for Expert Agent members, have a look at www.expertagent.co.uk/stats every month.
