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Why an iPhone app won't be sufficient in 2012.

While Google Android’s share of the smartphone market soars, Apple’s is drooping, says Business Insider

They say "Last quarter, Android represented 53% of smartphone shipments, according to Gartner — some 60 million devices shipped worldwide.

That represented three times more Android shipments than the year-ago period (21 million), and twice as much market share (25%).

Meanwhile, Apple’s market share dropped to 15%, down from 17% a year ago and 18% during the prior quarter. Overall shipments grew, but not nearly at the rate as Android’s."

Read the full article here

What it means is that for 2012, an iPhone app alone isn't sufficient. If you're going to do it properly you need an iPhone, iPad, Android and Mobile Web package. We have just the thing - launching in the 1st week of Jan - £2000 per business total spend over 2 years- watch this space!

Categories: Technology News


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